RCKY

Rocky Brands, Inc. (RCKY)
Consumer Cyclical • Footwear & Accessories • $40.94 • MCap: 308,743,392 🌐
https://www.rockybrands.com • Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
Buy Decision Core
Total Score
50
Business Quality
7
Financial Strength
13
Growth Outlook
4
Momentum
5
Price Action
Current
40.94
52W High
47.38
52W Low
22.55
Above 50DMA
38.39 (6.65%)
Above 200DMA
34.99 (17.00%)
Relative Strength
Relative Strength
0.31
RS 3M
-0.03
RS 6M
0.29
RS 9M
0.51
RS 12M
0.79
Fundamentals
Revenue Growth
0.09%
Earnings Growth
-0.75%
ROE
0.08%
ROA
0.04%
Valuation
PE (Fwd)
10.01
PEG
1.17
P/B
1.22
Upside
29.46%
Risk
Beta
2.36
Short %
0.04
Risk Score
6.00
Analyst
Rating
none
Target
53.00
Beta
2.36
Analysts
0


Total Score
50
Upside
29.46%
Relative Strength
0.31
Beta
2.36
Why Buy?
  • Trading above 50 DMA
  • Trading above 200 DMA
  • Analyst upside exceeds 15%
Key Risks
  • Earnings growth is negative
  • High volatility (Beta > 1.5)
Score Breakdown
Business
7
Financial
13
Growth
4
Valuation
15
Risk
1
Momentum
5
Technical
52W High: 47.38
52W Low: 22.55
Above 50DMA: 6.65%
Above 200DMA: 17.00%
Valuation
Forward PE: 10.01
PEG: 1.17
P/B: 1.22
Upside: 29.46%
Risk
Beta: 2.36
Short Float: 0.04%
ROE: 0.08%
ROA: 0.04%